Program Pages

Program pages function as the “home base” for community outreach work. They collect important resources for participants, showcase program impacts and have clear calls to action for how people can participate.

Submit a help request to have a new program page created. We’ll schedule a meeting with you to learn more about your work and discuss audience needs, calls to action and resources people need access to. In this meeting we’ll cover:

• Program basics

  • Official program name (note: changes after creation are discouraged).

  • Program lead(s) and other Extension staff involved.

  • Funding sources and start/end dates (if applicable).

  • County/Tribal Extension offices where program is active.

• Audience and goals

  • Who is your target audience?

  • How do people participate and what do they gain?

  • What are the program’s goals and expected outcomes? Impact data and testimonials are helpful if available.

• Related resources

  • Flyers, handouts or other materials used to promote the program.

  • Other Cooperative Extension or University of Arizona webpages that have relevant information for your audience.

  • Are there others in Cooperative Extension doing related work?

Submit a help request for small page updates. For those needing to make frequent updates, learn about becoming a local office superuser and join the team maintaining specific sections of the Extension website.

Program pages share common sections, including header, announcements, resources, additional information, events, contact us, and meet the team.

Lists program name and photo that demonstrates what people can do as part of your program.

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Use title case for all section headers and follow appropriate structure. Some general guidelines on writing headers:

• Keep headings short

• Use active language – consider starting each with an active verb (e.g. Apply, Find, Watch, Upload, etc.)

• Make headings consistent (e.g. all formatted as questions, all using active language)

• Do not use all caps (this is difficult to read)

• Avoid acronyms or jargon