Events

The Extension website receives over 40,000 unique visitors each month. Posting your event increases its visibility and serves as a resource page for attendees.

Every event should use short, conversational language to tell people:

• Who the event is for

• When and where it happens

• What participants will do or learning outcomes

• How to register

• Who to contact for more information

Website administrators and local office superusers can create, edit and publish events. Those without access can request access or have their event added to the website by submitting a help request.

Review the Edit Toolbar section within the university’s Quickstart help documents. Read the sections:

• Edit links

• Using buttons

• Embedding content

• Bootstrap Grids

Review the Quickstart Best Practices Guide by logging in using your university email. Read the sections:

• Login to the website (page 1)

• Copying and pasting content (page 8)

• Images (page 11)

• Links (page 15)

Navigate to Content > Add Content > Event

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• Title - Be descriptive and expand on a series name if it isn’t explicate what the content of the event is. For example, “Lunch-N-Learn” could become “Personal Finance Lunch-N-Learn” or “Lunch-N-Learn | Personal Finance Basics”.

• Subtitle (25 words or less) - Provide a call to action or summary of what participants will learn. For example, “Learn to create a budget you’ll actually stick to.” or “Join the Cochise County Master Gardeners for a hands-on tutorial on growing better tasting tomatoes.”

• Featured Images - Most events do not need an image. Avoid using stock images and fliers.

  • Only use high-resolution images (1920px width) that show real people doing event activities.

  • Images must have descriptive alt text for accessibility.

• Event Description - View the What to include section above and see example event entries below for layout and language recommendations.

  • Master Gardener Home Garden Tour - detailed, easy to scan and resources for attendees.

  • Passive Rainwater Harvesting - includes only essential information.

  • Review resources in the Before you get started section above for help formatting content.

• Where

  • URL – For in-person events, include a link to the Google Maps location. For virtual events, provide a registration link or webinar URL.

  • Link Text – For in-person events, use the specific place name and address like “Pima Extension Office at 4210 N Campbell Ave, Tucson, Arizona”. For virtual events, use text like “Join us on Zoom” or “Register for the online event.”

• Contacts - Every event entry must include at least an email address and/or phone number so attendees can ask questions and get support.

• Event Tagging – Adding Location, Program, Topic and Subtopic fields ensures events appear on calendar views throughout the site. View the full list of tags (updated 1/8/2026).

  • Location – Enter the county or tribal offices (no limit to number selected) that are hosting or actively promoting the event. Make sure the offices you include know about the event and are helping you promote it.

  • Programs - Enter the program name (no limit to number selected) that is running the event. The event will appear on any program page selected.

  • Topics - Used to filter the overall event calendar.

  • Subtopics - Directs events to show up on topic-specific pages (see Building Your Garden as an example) that aggregate educational materials, resources, events and news around central themes.

• Summary Fields (right navigation)

  • Link to external event - Use this field to add the web address for Trellis Events, Eventbrite, or another external event page. When linking to an external event, only the Title, Subtitle, Date, Summary, and tags for Location, Programs, Topic, and Subtopic are required on the new event page.

  • Summary (25 words or less) - Displays key details, including location and learning outcome, in condensed calendar views and for events imported to other websites and newsletters.

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