Social Media

Statewide social channels

Facebook @UArizonaCooperativeExtension - Content posted most Tuesday and Friday mornings.
Instagram @UArizonaCooperativeExtension - Content posted Wednesday afternoon.
LinkedIn (share with CALES) https://www.linkedin.com/school/uarizonacales/ - content posted daily, they have editorial control.
Twitter @UAZCoopExt - Content posted most Monday and Thursday morning or more frequently depending on relevant news.
YouTube University of Arizona Cooperative Extension - Content posted on demand with no set schedule.

Submitting content

Submit content using this support form and learn more about other ways to tell your story. Be sure to include:

When to post your content (day/month) if it is time sensitive.
Web address of location on Extension website post should point to. Can be a program page, event or educational material.
Engaging photo or graphic that tells a story. See the content priorities section below for examples.

Submitting content doesn’t guarantee it will be posted. You’ll get an email after submitting your content with any feedback, questions and posting schedule.

Content priorities

About Extension

Address the basic of why we do what we do, our role in the university’s land grant mission, office locations, our areas of expertise, how to connect with experts and more.

Extension explains

Vetted answers to seasonal and timely questions pulled from educational materials, the “Ask an Expert” form and social listening. Drive traffic to relevant educational materials.

In the news

Focus on linking to news stories featured on the Cooperative Extension News page, produced by other outlets that feature Extension personnel or relevant updates/alerts that are applicable to a statewide audience. Goal is demonstrate our expertise and community impact.

#IAmExtension

100-150 word stories about the people behind our programs, the work they do and their impact on communities throughout Arizona. Emphasize geographic and programmatic diversity.