Social Media
- Gilbert, Samuel Z - (szgilbert)
- bdowner@arizona.edu
Statewide social channels
Facebook @UArizonaCooperativeExtension - Content posted most Tuesday and Friday mornings.
Instagram @UArizonaCooperativeExtension - Content posted Wednesday afternoon.
LinkedIn (share with CALES) https://www.linkedin.com/school/uarizonacales/ - content posted daily, they have editorial control.
Twitter @UAZCoopExt - Content posted most Monday and Thursday morning or more frequently depending on relevant news.
YouTube University of Arizona Cooperative Extension - Content posted on demand with no set schedule.
Submitting content
Submit content using this support form and learn more about other ways to tell your story. Be sure to include:
When to post your content (day/month) if it is time sensitive.
Web address of location on Extension website post should point to. Can be a program page, event or educational material.
Engaging photo or graphic that tells a story. See the content priorities section below for examples.
Submitting content doesn’t guarantee it will be posted. You’ll get an email after submitting your content with any feedback, questions and posting schedule.
Content priorities
Recently published educational materials
Provide a 20-50 word summary of new materiel and the problem it helps people solve. Link directly to educational material on website.
Facebook: prioritize materials written for the public. Goal is to drive engagement to website and show how we are a trusted source for information.
Twitter: post all new publications released by Extension, regardless of audience for materials. Goal is to demonstrate our research output and areas of expertise.
LinkedIn: Focus on timely publications or ones that demonstrate our priority areas of expertise (workforce development, economic impact, whole health and sustainability in arid landscapes).
About Extension
Address the basic of why we do what we do, our role in the university’s land grant mission, office locations, our areas of expertise, how to connect with experts and more.
Extension explains
Vetted answers to seasonal and timely questions pulled from educational materials, the “Ask an Expert” form and social listening. Drive traffic to relevant educational materials.
In the news
Focus on linking to news stories featured on the Cooperative Extension News page, produced by other outlets that feature Extension personnel or relevant updates/alerts that are applicable to a statewide audience. Goal is demonstrate our expertise and community impact.
#IAmExtension
100-150 word stories about the people behind our programs, the work they do and their impact on communities throughout Arizona. Emphasize geographic and programmatic diversity.
