Events
The Extension website receives over 30,000 visits each month. Posting your event increases its visibility and serves as a resource page for attendees.
Every event should use short, conversational language to tell people:
Who the event is for
When and where it happens
What participants will do or learn
How to register
Who to contact for more information
Who can create and edit events
Website administrators and local office superusers can create, edit and publish events. Those without access can request help using Support Tracker, selecting ‘Website Support’ under ‘Request Type’.
How to create and edit an event
Before you get started
Visit the Quickstart Adding Events page for information on the Event content type.
Review the Quickstart Best Practices Guide, specifically:
Events (page 3)
Copying and pasting content (page 8)
Images (page 11)
Links (page 15)
Event best practices
Title - Be descriptive and add additional text if needed. For example, “Lunch-N-Learn” could become “Personal Finance Lunch-N-Learn” or “Lunch-N-Learn | Personal Finance Basics”.
Subtitle - (20 or fewer words) - Provide a call to action or summary of what participants will learn. For example, “Learn to create a budget you’ll actually stick to” or “Join the Cochise County Master Gardeners for a hands-on tutorial on growing better tasting tomatoes.”
Featured Images - Most events do not need an image. Do not use fliers. Avoid using stock images.
Only use high-resolution images (1920px width) that show real people doing event activities.
Images must have descriptive alt text for accessibility. Do not use event fliers.
Event Description - View the What to include section above and example event entries below
Master Gardener Home Garden Tour - detailed, easy to scan and resources for attendees.
Passive Rainwater Harvesting - includes only essential information.
Review the Quickstart Best Practices Guide, specifically pages covering events (page 3), copying and pasting content (page 8), images (page 11) and links(page 15).
Where
URL – For in-person events, include a link to the Google Maps location. For virtual events, provide a registration link or direct webinar URL.
Link Text – For in-person events, use the specific place name and address (Pima Extension Office at 4210 N Campbell Ave, Tucson, AZ). For virtual events, use text like “Join us on Zoom” or “Register for the online event.”
Contacts - Every event entry must include at least an email address or phone number so attendees can ask questions and get support.
Event Tagging – Adding Location, Program, Topic and Subtopic fields ensures events appear on filtered calendars throughout the site. View the full list of tags (updated 3/5/2025).
Location – Enter the county or tribal offices (no limit to number selected) that are hosting or actively promoting the event. Make sure the offices you include know about the event and are helping you promote it.
Programs - Enter the program name (no limit to number selected) that is running the event. The event will appear on any program page selected.
Topics - Used to filter the overall event calendar. View the full list of tags.
Subtopics - View the full list of tags. Directs events to show up on topic-specific pages (see Building Your Garden as an example) that aggregate educational materials, resources, events and news around central themes.
Summary Fields (right navigation)
Link to external event - Use this field to add the web address for Trellis Events, Eventbrite, or another external event page. When linking to an external event, only the Title, Subtitle, Date, Summary, and tags for Location, Programs, Topic, and Subtopic are required on the new event page.
Summary - Displays key details, including location and learning outcome, in condensed calendar views and for events imported to other websites and newsletters. Limit to 15-20 words.
