Directory profile

Your directory profile is just one way to build your online presence. These serve as your “digital business card” and one way to share your work, reach partners and make your expertise discoverable.

Everyone in CALES has the ability to edit their own directory profile. Submit a help request if you can’t sign in to the website or locate your profile.

1. Log in to the website.

   • Head to your site (for example extension.arizona.edu/) and scroll to the footer on any page, looking for “Website Log In.” You’ll be prompted to enter your UA NetID credentials.

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   • Alternatively, you can type in your site’s URL with /CAS at the end (for example extension.arizona.edu/CAS). You’ll be prompted to enter you UA NetID credentials. After a successful login, you will be sent back to the Extension website homepage.

   • If you are unable to log in or the site states you do not have an account, submit a help request.

2. Search for your name and find your profile. After logging in, type your name into the search bar. Find you and click on your name within the search results. Submit a help request if your profile does not appear in search results.

3. Edit your profile. Find the “Edit” tab above your profile. If “Edit” does not appear on your profile:

   • Make sure you have logged in to the website following instructions in step 1.

   • Submit a help request to get editing permissions for your profile.

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Editing your profile doesn’t have to take a lot of time, and you have full control over the information you choose to share. Below are several fields with formatting or style requirements.

• Photo Use either a traditional headshot or an image of you doing your work, as long as your face is clearly visible.

  • The preferred image size is 1,000 x 1,000 pixels, with plenty of space around your face. Check out Ben’s profile as an example of good spacing.

  • Use a descriptive filename for your photo and avoid capital letters and spaces. For example, change “headshot03433.jpg” to“ben-downer-headshot.jpeg”. This makes it easier to find and reuse your photo on another page and helps search engines more easily index your photo.

  • Add alt text to the photo, which is used by screen readers to describe images. Use the text of “Headshot of NAME, JOB TITLE”. For example “Headshot of Ben Downer, Extension web content strategist”.

  • Follow instructions to crop your profile photo correctly for the Card and Modal sizes.

• Categories organize people into Views throughout each website. Only select the category and category-secondary that directly apply to you. Categories must first be created using the Taxonomy editor, which is a site administrator task.

  • Category is often your primary category like department name or staff category.

  • Category - Secondary is often a sub-classification related to research areas.

• Job Title(s) supports adding titles that reflect your position(s) or responsibilities. Those with multiple titles can add each as a new line by clicking “Add another item.”

• Phone Number(s) are work numbers. List in order of preference, with each number having its own line by clicking “Add another item.” Following the formatting of XXX-XXX-XXXX.

• Address(es) are locations where you have an office or perform work. Multiple addresses can be added on separate lines.

• Links direct people to a lab website, Google Scholar entry and more.

  • URL is the full address which must begin with “http(s)://”.

  • Link Text is what people see and click on.

• Biography captures the who, what, when, where and why of your work. A good place to start is writing an “elevator pitch” about yourself and your work using the following prompts.

  • My role at UA is…

  • I work with… (audience/community/program)

  • I focus on… (expertise/mission)

  • My goals/outcomes are… (what you help deliver).

• CV/Documents is an open section to upload files

  • Make the filename descriptive and avoid capital letters and spaces. For example, change “cv2025FINAL.pdf” to“ben-downer-cv.pdf”. This makes it easier to find and reuse your document on another page. It also helps search engines more easily index your document.

  • The Description modifies the text users will see on the page. For a CV, the description could say “Curriculum Vitae”. Leaving this field blank defaults to displaying the filename.

• In most cases, leave Link to external bio blank. Located under the Summery fields tab, use it to enter an external URL if you want to link directly to a bio page on another website (e.g. other departmental website). This must be an external URL such as https://example.com.

• Location links your profile to the county or Tribal Extension office(s) you serve. Start typing the county or Tribal Extension office to select and option. Add multiple offices by clicking “Add another item”.

• Program hyperlinks related programs on your profile. See the full list of programs on the Extension website or start typing your program name. Submit a help request if you do not see your program listed.

• Topic lists you within a few broad categories which helps if people are searching for you on the website. Select one or multiple topics that are tied to your expertise

• Subtopic hyperlinks content related to your expertise. See the full list of topics on the Extension website.