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- Establish a plan for your newsletter.
- Set newsletter goals: List out specific purposes for why you are starting your newsletter and how your newsletter will benefit your audience.
- Define your audience: Identify their interests, preferences, and what kind of content they’re most likely to read. Look at other newsletters for inspiration.
- Create a content calendar: Organize topics, themes, content ideas and publications dates for your newsletter.
- Think about upcoming events, common questions, important seasonal themes of your program and more.
- Read the article Newsletter Calendars for the basics of creating a content calendar.
- Brainstorm other places to share your newsletter content like on social media, your website, articles for a newspaper, etc.
- Establish workflows for different newsletters tasks.
- What’s the process for collecting content for each issue?
- Who needs to review the newsletter before it goes out? It’s recommended that a the person submitting content ensures that links, photos and text are correct.
- Set deadlines for content submission, review and publication of each issue.
- How will you share the content outside your newsletter? Where will you put content on the Cooperative Extension website?
You can also watch our Watch the webinar on how to create newsletter your audiences will love at the links below.
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